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The strategy of Al-Mabrooka Cement Company revolves around several key areas, including sustainability, community engagement, technical capacity development, and continuous improvement. These strategic focuses are designed to ensure the company's long-term success, alignment with industry standards, and positive contributions to the community and the environment.
The company has a clear sustainability policy in place, with specific key indicators used to measure performance. These indicators are essential for evaluating the company's progress in achieving standard sustainability levels for both its manufacturing process and products. By monitoring and complying with these indicators, Al-Mabrooka Cement Company demonstrates its commitment to sustainable practices and environmental responsibility. The adherence to these indicators also facilitates auditing and verifications to ensure transparency and accountability.
Al-Mabrooka Cement Company places significant importance on open communication with the communities surrounding its plant. The company is proactive in responding to reasonable requests from the local stakeholders to ensure their needs and concerns are addressed. Additionally, the company has established a complaint process to investigate and follow up on any arising matters. The direct reporting of cases to senior management underscores the seriousness of the company's commitment to addressing community concerns. Furthermore, by welcoming visits and tours from educational institutions and interested stakeholders, the company promotes transparency and provides insights into its technical operations.
The company recognizes the importance of investing in expanding its technical capacity. By doing so, Al-Mabrooka Cement Company ensures that its operations are aligned with the latest requirements, enabling it to manage its processes efficiently. The focus on sustaining product quality and responsiveness to marketing demands, particularly during emergency situations, showcases the company's dedication to operational excellence. Implementing best practices in areas like process management, green initiatives, health and safety, environmental conservation, and risk management further reinforces the company's commitment to being at the forefront of industry standards.